Robert Aldrich Essays - English-language Films, Films,

Robert Aldrich Robert Aldrich Robert Aldrich was born into an extremely wealthy family. He became an assistant director in Hollywood, working in the 1945 - 1952 period with many directors. A notably high percentage of these were in the extreme left: Jean Renoir, Lewis Milestone, Robert Rossen, Joseph Losey, Charles Chaplin. Kiss Me Deadly Kiss Me Deadly (1955) is Aldrich's most remarkable film. Aldrich began directing in 1953, and by then, the film noir cycle had run its course as a Hollywood phenomenon, peaking in the years 1942 - 1951. However, film noirs were still being made steadily through the 1950's, and many of these works were classics of the cycle. There is a remarkably detailed visual analysis of the film in Kiss Me Deadly: Evidence of a Style by Alain Silver, in Film Noir Reader (1996), edited by Alain Silver and James Ursini. The remarks below are simply intended to point out a few more things about this film, one of the most complex and creative of all film noirs. 3D Camera Technique The staging in Kiss Me Deadly shows a three dimensional quality. Partly this is due to depth of field. Many scenes keep in focus far into the rear of the scene. This is a technique associated in Hollywood with Orson Welles. Aldrich is often considered to be a Welles disciple. There are other techniques that aid in the film's 3D quality: 1) The showing of an irregular wall along one side of the shot. When Mike Hammer's car pulls up to a gas station near the beginning of the film, we see the entire front of the gas station along the right side of the shot. The gas station facade is by no means smooth; it contains many projections. All of these are fully lit up. The gas station is shot as if it were an elaborate piece of sculpture, like one of Louise Nevelson's friezes. As the camera moves past it, it emphasizes the station's complex 3D qualities. The projections on the station all are rectilinear: they are box like, with flat, perpendicular walls. A shot with even greater depth of field shows Mike Hammer knocking on a door in the Angel's Flight neighborhood. Behind him we see first a long narrow alleyway, then a huge depth of field showing a Los Angeles city scape. This is an astonishing shot. Both the alley and the cityscape are irregular, just like the gas station. They are full of protuberances, and show a huge amount of specialized detail. The stairs view is bounded on the left by many protuberances from the building, mainly rectilinear, although there are some angular planes as well. A third similar shot shows the left hand side wall of Hammer's apartment. The tables and furniture form the rectilinear protuberances near Hammer's wall. 2) Aldrich often shows scenes with an L construction. For example, take the gas station, once the characters stop there and get gas. The front of the station is a long horizontal space. Then, at the left hand side of the station, we also see a walkway going straight back from the camera. The walkway is joined to the front of the station like the letter L. The front of the station forms the long part of the L, the shorter walkway the connecting stoke at the base of the L. Hammer's apartment is set up in a similar way. There is a long living room that is often shot so that it stretches from left to right, horizontally across the screen (just like the front of the gas station). Then at the left of the screen, a passage leading straight away from the camera leads to Mike Hammer's bed room (like the walkway at the left of the gas station). This is the same geometry of set design and camera set up in both scenes. The gym shows a similar L, but with the passage (the staircase) on the right hand side of the shot, not the left. The L construction shows movement in two completely perpendicular directions. This emphasizes the 3D nature of the shot. People do move along the short bar of the L: for example, at the gas station Cloris Leachman moves

20 Tips for Freelance Writers

20 Tips for Freelance Writers 20 Tips for Freelance Writers 20 Tips for Freelance Writers By Mark Nichol Whether you’re moonlighting as a writer or it’s your sole source of income, you must take it seriously in all aspects, from workplace organization to work habits to professional development to marketing to client relations. Here’s some advice about succeeding as a professional writer: 1. Establish a professional work environment. Even if you don’t have a dedicated home office, set up your workspace to maximize your comfort and productivity, with equipment, supplies, and reference works well organized and handy. Impress on family and friends the importance of respecting your space and your time. (Working at home is a much more familiar concept than it used to be, but some people still don’t consider freelancing a real job). 2. Research reasonable compensation for your particular market niche or for the media in which you want to be published, and ask for it. If you’re just starting out, negotiate at the low end of the range. When you’ve reached a certain level of success, expect high-end compensation. Don’t waste your time on projects that pay little or nothing unless the topic or the client has some special meaning for you. Accepting meager pay depresses the freelance industry. But be realistic about your monetary worth in a highly competitive business. 3. Educate yourself about marketing, negotiation, and general communication skills to help build confidence when it comes time to submitting queries, discussing compensation, and corresponding during and between projects. 4. Develop the discipline to do the hardest or least pleasant tasks first and save the best for last. You may have a hard time getting started each day, but you’ll be glad you got the difficult work out of the way, and the day will only get better. 5. If you devote a certain amount of time to working each day but you temporarily have too little work to fill it, spend the rest of the time researching your next clients or projects and writing and submitting queries. 6. Treat all your correspondence as if it were an assignment: Write impeccably, with no content or factual errors. Double-check personal names, job titles, and company names before you type them. 7. Keep meticulous records when tracking submissions and responses, scheduling assignment timelines, and updating contact information. 8. Advertise using strategies old and new, from flyers and newspaper ads to online marketing and your own professional Web site. But don’t wait for work to come to you. In addition to researching national or international companies, organizations, and publications you’d like to write for, investigate local opportunities such as community-based nonprofit organizations. 9. Build relationships with other freelance writers. Establish client-exchange agreements: If you’re too busy to accept a project, you’ll recommend someone else; in return, they’ll do the same for you. Don’t treat colleagues as an enemy you have to keep client contacts or trade secrets from. 10. Join professional organizations and attend workshop and conferences when you can. Research the writing business, and keep up on emerging opportunities and trends. 11. Don’t miss deadlines. Don’t miss deadlines. Don’t miss deadlines. Did I mention that you shouldn’t miss deadlines? 12. If you’re going to miss a deadline, let your client know as soon as possible. Don’t offer a reason, don’t make excuses, don’t ask for forgiveness. Simply request the shortest possible extension you can manage, promise that the project will be in your client’s email in-box or on their desk first thing in the morning on the new deadline date, and deliver on that promise. When you submit the project, ask for a chance to redeem yourself a new project you will complete for a reduced or waived fee and get it in early. 13. Expect and accept revisions, formatting alterations, scheduling changes, and anything else you can imagine (and some things you can’t). If you can’t be flexible about such things, you’re in the wrong line of work. 14. Be firm and insistent about being paid on time. Clients may assume that your freelance work is a sideline, not the way you make a living, and may not appreciate the importance of paying you punctually. Correct this misapprehension in no uncertain terms. If the issue strains your working relationship, that’s a sign that a relationship with this client is not a good investment of your time and energy. 15. Ask satisfied clients to serve as references or write brief referral notes. Keep reference contact information and referrals in a single Microsoft Word document so you can copy and paste them into a new document or into the body of an email to a client as needed. 16. Once you’ve developed a successful track record, consider presenting yourself as an authority on freelance writing. (If you’re successful, you must be doing it right.) Look for opportunities to speak about your work before community groups, teach classes and workshops, and write about the business of writing. These activities will look good on your resume and may result in acquisition of new clients. 17. Prioritize your clients: When you find projects that are engaging and rewarding, knock yourself out keeping that client happy. If another client asks for numerous rewrites, is always slow in responding, or won’t give you a â€Å"raise† after several projects or when you decide to raise your rates for cost-of-living increases, jettison that client to make room for a better relationship. Keeping that client in hopes that things will get better is a counterproductive strain on your business. 18. Communicate with your clients: If you’re unsure about assignment procedures, restate them in reply in your own words and ask for confirmation that you understand directions. Help clients understand their own work: Some companies and organizations assign project management to people with insufficient aptitude or time for managing projects successfully. Tactfully suggest more efficient procedures or more effective design, presentation, or organization, regardless of the person’s apparent level of expertise. 19. Ask what else you can do to help with the project. Does the client need a source list for fact-checking? Would they like a sidebar, or links to pertinent Web sites? Are they unsure about whether to present the product as a brochure or a newsletter, or how many parts to divide it into? Clients have problems. Offer to solve them or, at the very least, help this project go smoothly as much as possible so that they can attend to problem projects. 20. Do everything in your power to build an association in clients’ minds between you and successful, high-quality projects. Think of, and market, yourself as a problem solver. Build a relationship so that when clients need help, they think of you. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:5 Uses of InfinitivesWhat is Dative Case?The "Pied" in The Pied Piper

Addition Rules in Probability and Statistics

Addition Rules in Probability and Statistics Addition rules are important in probability. These rules provide us with a way to calculate the probability of the event A or B, provided that we know the probability of A and the probability of B. Sometimes the or is replaced by U, the symbol from set theory that denotes the union of two sets. The precise addition rule to use is dependent upon whether event A and event B are mutually exclusive or not. Addition Rule for Mutually Exclusive Events If events A and B are mutually exclusive, then the probability of A or B is the sum of the probability of A and the probability of B.   We write this compactly as follows: P(A or B) P(A) P(B) Generalized Addition Rule for Any Two Events The above formula can be generalized for situations where events may not necessarily be mutually exclusive. For any two events A and B, the probability of A or B is the sum of the probability of A and the probability of B minus the shared probability of both A and B: P(A or B) P(A) P(B) - P(A and B) Sometimes the word and is replaced by ∠©, which is the symbol from set theory that denotes the intersection of two sets. The addition rule for mutually exclusive events is really a special case of the generalized rule. This is because if A and B are mutually exclusive, then the probability of both A and B is zero. Example #1 We will see examples of how to use these addition rules. Suppose that we draw a card from a well-shuffled standard deck of cards. We want to determine the probability that the card drawn is a two or a face card. The event a face card is drawn is mutually exclusive with the event a two is drawn, so we will simply need to add the probabilities of these two events together. There are a total of 12 face cards, and so the probability of drawing a face card is 12/52. There are four twos in the deck, and so the probability of drawing a two is 4/52. This means that the probability of drawing a two or a face card is 12/52 4/52 16/52. Example #2 Now suppose that we draw a card from a well-shuffled standard deck of cards. Now we want to determine the probability of drawing a red card or an ace. In this case, the two events are not mutually exclusive. The ace of hearts and the ace of diamonds are elements of the set of red cards and the set of aces. We consider three probabilities and then combine them using the generalized addition rule: The probability of drawing a red card is 26/52The probability of drawing an ace is 4/52The probability of drawing a red card and an ace is 2/52 This means that the probability of drawing a red card or an ace is 26/524/52 - 2/52 28/52.

Assessment and Evaluation in Higher Education Local plagiarisms Essay

Assessment and Evaluation in Higher Education Local plagiarisms - Essay Example Therefore many institutions have laid out guidelines and rules concerning these vices, and even stipulated the penalties for anyone who does not comply. The issue of intertextuality is addressed, which involves the author borrowing and transforming a text or a reader referencing one text in reading another one. Transgressive intertextuality involves the breaching of acceptable borrowing practices. The interpretation of the concept of improper intertextuality varies from one lecturer to another, according to interviews conducted on lecturers from various disciplines. The reasons for this disparity include the unique expectations and practices of each discipline. The results of these interviews showed certain areas where students experienced problems in citing sources. These include poor paraphrasing, students’ identities as the authors, improper understanding of common knowledge, information contained in many sources such that it is difficult to pinpoint its source, and the uni que expectations and practices of each discipline. Therefore it is suggested that there should be a different definition of inappropriate intertextuality for each discipline in order to address various disciplinary perspectives. This paper seeks to evaluate how the problem of plagiarism and collusion is viewed and attempts to curb it in various academic institutions. The paper mainly focuses on the lecturer’s views about transgressive intertextuality in various disciplines like the humanities, history, languages, engineering, law and fashion. The paper has successfully tackled a number of issues. The lecturers’ responses mostly comprised of their own personal interpretations of intertextuality and the experiences that they had encountered while dealing with their students, therefore they were able to give a picture of the real situation that was taking place in the institutions. The paper also highlights the opinions about transgressive intertextuality in various disci plines; therefore the students can get to know what is expected of them in writing academic papers in their respective disciplines (Worton and Still 1991). Suggestions are also given on how to deal with transgressive intertextuality. The lecturers who were interviewed gave details about how they had punished the culprits and other steps that they had taken to reduce the misconduct. The study also highlights the future repercussions of indulging in plagiarism and collusion. Some of the interviewees expressed the feelings of anger and sympathy for those students who were practicing plagiarism because they felt that they were jeopardizing their careers. Cases of plagiarism can also lead to termination of grants. According to Maier (2011), plagiarism tarnishes the professional reputation of an individual and may make it hard to secure a job in the future because the prospective employers may view you as dishonest and lazy, and therefore not fit to work for them. The study also clarifies that it is not possible to treat the issue of transgressive intertextuality in the same manner across all disciplines because different disciplines have varying demands. For instance, a history student is expected to come up with an account from an existing text while a literature student tries to interpret and react to written works. Therefore any copying in literature is not tolerated while historians do not deal with it severely because they understand that students will always use other peoples work in writing

Social responsibilities and ethics Essay Example | Topics and Well Written Essays - 250 words

Social responsibilities and ethics - Essay Example The other impact is that the local community gets leadership and become more organized and coexist. The businesses require the local community to handle the projects due to sustainability purposes. This therefore means that the community has to have some form of organization on how the project will be run and maintained and this will lead to leadership. This organization uplifts coexistence among the community members as well as less conflicts and hence the project is likely to be sustainable. A negative impact of businesses on the local community is the assimilation the local community undergoes. Even though this does not happen in all communities, most community members due to constant interaction with the businesses start abandoning their culture to be more like the individuals in the business. This leads to loss of culture and even conflicts in the long run among the community members and spouses as well. This especially happens when the business people are involved in the project for long period of

Global Warming Essays -- Environmental Global Climate Change

Global Warming As we all know, Global Warming has become a major scientific and social issue during the past decade. Global Warming - the increase in greenhouse gasses- has captured broad public attention because it would easily damage the nature and many souci-cultural aspects of life. That's why it should be investigated thoroughly. In the following essay, I will introduce you to the different approaches of some writers and state their possible answers to this global problem. First of all, although these commentators differentiate in their approaches, they all agree that the greenhouse effect would have catastrophic consequences that can be easily observed on earth. They all chose to begin their articles by identifying what global warming is and the reasons for it. Most of them point out that the greenhouse gasses and particles trap infrared radiation. As a result, the average surface temperatures increase (Schneider, 1989). The reasons that they all figured out are mostly based on too much combustion of fossil fuels and depletion of vegetation cover (Smil, 1990). Then they all indicate possible solutions such as, reducing CO2 combustion and the rate of population growth, in order to solve the problem or at least minimize the effects. Moreover, they emphasize on the governmental and international actions such as 'Kyoto Agreement' which have been taken to cope with this long crisis. All of them interpret G.W. through a cross international framework. That's because this warming has become a world problem. However, the articles differ in many ways. The ways they explain the issues are not the same. Vaclav Smil discusses about the issue more generally, by giving some historical data and responses from... ... speaks to the issue. Moreover, he draws a clear perspective in his article by shaping the evidences. For these reasons, Vaclav is the one who evaluates the issue better among the others. Bibliography: 1. Bongaarts, John. "Population Growth and Global Warming". Population and Development Review, Vol.18 No.2 (Jun 1992) pp.299-319. 2. Gelbspan, Ross. "A Global Warming Crisis". Jstore.host, (Mar 28,2000) www.yesmagazine.org/12Climatechange/gelbspan.html 3. McCullough, Jennifer. "Taking Stock". Jstore.host, (Mar 28,2000) www.yesmagazine.org/12Climatechange/mccullough.html 4. Schneider, Stephen. "The Greenhouse Effect: Science and Policy". Science, New Series, Vol.243. no.4892 (Feb.10, 1989) pp.771-781. 5. Smil, Vaclav. "Planetary Warming: Realities and Responses". Population and Development Review, Vol.16, No.1. (Mar 1990) pp.1-29.

Global Media Intelligence Report

The Global Media Intelligence Report September 2010  ® The Global Media Intelligence Report Companies worldwide will spend nearly half a trillion dollars on advertising this year. But spending that money wisely is more of a challenge now than ever before because of the changes brought about by the growing importance of digital media. To meet that challenge, marketers need dependable data about evolving economic conditions, consumer spending patterns, media consumption habits and competitor spending levels.And multinational corporations and their agencies need to compare and contrast these trends across regions and countries. Finally, there is the inexorable global shift to digital, where both consumers and marketers are spending more time and money. Yet for all but the most developed markets, there is a lack of objective, credible information available to help marketers strategize and execute their digital marketing plans. Which is precisely why we created this report. In true coll aboration, eMarketer produced this Global Media Intelligence report with the help of Starcom MediaVest Group (SMG).The report covers media usage developments, advertising spending and marketing trends for six regions worldwide, as well as detailed information for 29 countries. Under the leadership of Kate Sirkin, EVP of Global Research, the SMG team helped identify and gather the most compelling data from leading research sources in both local and core global markets. eMarketer then crunched the numbers, evaluating and analyzing data from multiple research sources, including SMG and other respected firms that have longstanding presence and deep knowledge of their respective geographic markets.We believe this intelligent â€Å"aggregation and analysis† approach yields a far more accurate and objective picture of the global marketplace than any single research source could provide. We are sincerely grateful to the research firms who generously agreed to have their data featured in this report, the names of whom are too numerous to be listed here, but can be seen in the many citations in the pages that follow. Laura Desmond Global CEO Starcom MediaVest Group Geoff Ramsey CEO and Co-Founder eMarketer Asia-Pacific Overview Australia China India Japan South KoreaAP-1 AP-2 AP-6 AP-9 AP-12 AP-16 CE-1 CE-2 CE-4 CE-6 CE-7 CE-11 LA-1 LA-2 LA-5 LA-7 LA-9 LA-11 LA-15 LA-17 MA-1 MA-2 MA-4 MA-6 NA-1 NA-2 NA-6 WE-1 WE-2 WE-5 WE-9 WE-14 WE-16 WE-18 WE-22 EAP-1 ECE-1 ELA-1 EMA-1 ENA-1 EWE-1 Central and Eastern Europe Overview Bulgaria Czech Republic Romania Russia Serbia Latin America Overview Argentina Brazil Chile Colombia Mexico Peru Venezuela Middle East and Africa Overview Egypt Lebanon Saudi Arabia North America Overview Canada US Western Europe Overview France Germany Italy Netherlands Portugal Spain UK EndnotesAsia-Pacific Central and Eastern Europe Latin America Middle East and Africa North America Western Europe The Global Media Intelligence Report September 20 10 i Executive Summary Take a global advertising/media industry that has been going through seismic changes (most notably, the inexorable shift toward digital channels), add a worldwide recession, and you have a situation that can confuse even the savviest marketers. The purpose of this Global Media Intelligence report is to help you make sense of the often-conflicting data and shed some light on the trends that will have the most impact on your business.Some of the most obvious—and the most important: I The global recession sped up the shift of marketing dollars to digital in large developing markets such as China, India and Brazil. I Mobile phone usage has become the dominant form of communication in emerging markets, in some cases even overtaking TV. I In developed regions, marketers can engage the consumer at multiple access points (e. g. , TV, online, mobile, out-of-home) virtually simultaneously, providing opportunities for cross-channel and integrated campaigns. But th e data also gives a glimpse into early-stage developments that should give marketers food for thought.For example: I Is the aging of the large UK internet audience an early indicator of a trend that could lead to greater penetration throughout Western Europe? I Given the disparate internet adoption rates throughout Central and Eastern Europe, will mobile be more attractive to marketers in the region? I The recession accelerated the shift of budgets to the Asia-Pacific region; will that pace of change continue? I What accounts for the relatively strong media markets in Latin America compared with the rest of the world? I How can marketers make the most of opportunities in the Middle East and Africa, which, while still relatively mall, show the fastest growth rates in the world? I Is the increase in at-home media usage in North America a temporary shift spurred by the recession, or does it signal a permanent change in media consumption habits in the world’s leading online marke t? In the following pages, you will find detailed data that should prove invaluable in helping you decide which media to use, which consumers to target with which digital platforms, and which regions and individual markets offer the best potential return on every marketing dollar in 2011 and beyond.The Global Media Intelligence Report September 2010 ii The Global Media Intelligence Report: Asia-Pacific September 2010  ® Asia-Pacific With the exception of Australia and Japan, AsiaPacific weathered the global economic recession from 2008 to 2009 better than the rest of the largest regional markets in the world. This was due primarily to the rising consumer classes of China and India, whose full potential remains to be tapped. Many in marketing and advertising believe that Asia-Pacific and other developing regions represent the greatest opportunities for industry growth.Most agree that the global recession accelerated this shift. eMarketer’s own data on advertising spending su pports this theory. Asia-Pacific is in second place behind North America in total media ad spending and will continue to pull away from Western Europe as the market matures, reaching $173. 2 billion in 2014. Asia-Paci? c Total Media Advertising Spending Metrics, 2009-2014 billions, % of total and % change 2009 Worldwide Asia-Paci? c —% of worldwide —% change $465. 1 27. 6% -5. 0% 2010 $482. 6 28. 0% 5. 3% 2011 $495. 0 28. 5% 4. 4% 2012 $523. 4 29. 2% 8. 3% 2013 $543. 30. 0% 6. 6% 2014 $564. 0 30. 7% 6. 3% eMarketer excludes mobile advertising from online spending estimates. Based on the high penetration of mobile devices in Asia-Pacific, mobile spending should also contribute to overall increases in spending on digital media. Asia-Paci? c Online Advertising Spending Metrics, 2009-2014 billions, % of total and % change 2009 Worldwide Asia-Paci? c —% of worldwide —% change $55. 2 $11. 0 19. 9% 5. 7% 2010 $61. 8 $12. 6 20. 4% 14. 7% 2011 $68. 7 $14. 6 21. 2% 15. 5% 2012 $79. 0 $17. 4 22. 0% 19. 4% 2013 $87. 4 $19. 6 22. 4% 12. 6% 2014 $96. $22. 2 22. 9% 13. 3% Note: includes banner ads, search, rich media, video, classi? ed, sponsorships, lead generation and email; excludes mobile ad spending Source: eMarketer, June 2010 118084 118084 www. eMarketer. com South Korea and Japan consist of experienced media users—the youngest generations have been exposed to the internet, broadband and mobile digital technologies for their entire lives, while older generations have worked with most of the technology still in use today. The result is penetration rates of 90% or higher for both traditional and digital media.China and India are at the other end of the spectrum, as the younger generation begins to enter a middle class with high expectations for advancement and access to all media. This demographic includes young and newly urbanized consumers who make up the fastest-growing population of internet users in the world, pegged by eMarketer at 581. 6 million in 2010. Australia falls in the middle with a more diverse, Westernized economy. However, government investment in broadband technology over the next six years could vault Australia into a eading position for internet use and media consumption worldwide. Along with South Korea and Japan, Australia already has a well-developed online ad market, accounting for around 20% of total media spending. $128. 4 $135. 1 $141. 1 $152. 8 $162. 9 $173. 2 Note: includes direct mail, internet (excluding mobile), magazines, newspapers, outdoor, radio, TV (broadcast and cable), yellow pages and other Source: eMarketer, June 2010 118083 www. eMarketer. com 118083 The region will increase its share of worldwide ad spending from 28% in 2010 to 30. 7% in 2014.Higher growth rates will allow AsiaPacific to close in on North America and eventually surpass it sometime beyond the current forecast period. Online advertising will show double-digit growth from 2010 to 2014, but from a smaller b ase. By 2014, online ad spending in the region will hit $22. 2 billion, 22. 9% of the worldwide total. Online will increase as a portion of total spending in Asia-Pacific from 8. 6% in 2009 to 12. 8% in 2014, lagging behind the share of dollars that will go online in North America and Western Europe. The Global Media Intelligence Report September 2010 AP-1 AustraliaAs in most developed countries, total media spending dropped in Australia during the recession, with researchers estimating declines of 5% (Carat Insight, March 2010) to 8. 4% (ZenithOptimedia, April 2010; MAGNA, May 2010) in 2009. This year has brought a return to growth, with all researchers predicting moderate increases in spending through 2012. Spending forecasts this year converge around $10 billion. The online picture is rosier, with 2009 growth estimates of at least 9%. Double-digit increases are expected through 2012, when both MAGNA and ZenithOptimedia predict online ad spending ill reach $2. 1 billion in the cou ntry. The importance of online advertising in Australia reflects its advanced internet user population. eMarketer estimates that more than two-thirds of people in Australia accessed the internet at least once a month in 2009. In 2010, internet users reached a total of 14. 8 million and are forecast to hit 16 million in 2014. Data from Roy Morgan Single Source Australia indicated that while TV maintained its status as the most widespread medium with 92. 6% penetration, mobile phones surged to become the secondmost-widespread device, at 85. % in 2009. Internet usage nearly doubled as users spent 7 more hours online per week in 2009 than in 2005. Web users in Australia are among regional leaders in social media usage as well. Population in Australia, 2000-2010 millions 21. 3 21. 5 20. 5 20. 7 21. 0 19. 8 20. 0 20. 2 19. 1 19. 3 19. 5 Media Penetration in Australia, 2000, 2005 & 2009 % of adult population 2000 TV viewers* Mobile phone owners Magazine readers Internet users (home) Newspa per readers** Radio listeners* Pay-TV subscribers 93. 4% 51. 0% 88. 1% 39. 6% 85. 0% 68. 9% 21. 3% 2005 92. 5% 78. 4% 85. 9% 64. % 83. 8% 65. 2% 25. 1% 2009 92. 6% 85. 2% 80. 7% 75. 6% 75. 6% 61. 7% 25. 9% Note: ages 18+; *on a normal weekday; **past 7 days; excludes community newspapers Source: Roy Morgan Single Source Australia, December 2009; provided to eMarketer by Starcom MediaVest Group, June 1, 2010 115347 115347 www. eMarketer. com Demographic Pro? le of Media Users in Australia, 2009 % of total Internet users (home) Mobile phone owners TV viewers* Pay-TV subscribers** Radio listeners* Magazine readers Newspaper readers*** Gender Male Female Age 18-24 25-34 35-44 45-54 55-64 65+ Income